Live Answering Services as a Tool for Driving Business Success

Live Answering Services as a Tool for Driving Business Success

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Here at Apello, we are known for our medical, HVAC, plumbing, and property management answering services. We offer a variety of services including message forwarding and help desk support. As we see it, the services we provide are a tool our clients rely on for driving business success.

That may seem like a lofty claim but consider what your company is doing every time someone answers the phone. You provide customer service. Regardless of how long or short a conversation is, the customer is being provided a certain level of service. It could be good or bad. When it is good, it drives business success.

3 Reasons to Never Skimp on Customer Service

If it is true that good customer service can drive business success, it also stands to reason that poor customer service drives failure. Customers who feel like they are always taken care of are more likely to continue buying products and services. Those feeling like they are dismissed or ignored are more likely to go elsewhere.

The lesson in all of this is clear. Companies hoping to build on past successes can only do so if they make a concerted effort to provide top notch customer service. Below are three reasons to not skimp:

1. Retention Is Better Than Recruiting

Happy customers are more likely to stick around. As such, good customer service encourages retention. Furthermore, retention is better than recruiting. Companies spend less money and time retaining happy customers than they do recruiting new ones to come aboard. You still want new customers. But you also want existing customers who remain loyal for a lifetime.

2. Reputation Affects Branding

Every company has a reputation for customer service. In addition, that reputation affects the company’s brand. Knowing this leads to a simple algebraic equation: a good reputation positively impacts the brand while a poor reputation impacts it negatively. Which would you prefer for your business?

3. Service Impacts Value Perception

The quality of a company’s customer service impacts perceived value among customers. Another way to put it is to say that customers are willing to spend less when they do not receive good service. They will spend more in response to good service because they feel like they are getting what they are paying for.

The Role of a Live Answering Service

It is easy to think of a live answering service as nothing more than a way to have your calls answered when you cannot take the time to do it yourself. In fact, this might be exactly what you get from some service providers. That is not what you get from Apello.

As we see it, our live answering services are an extension of your business. Our goal is to treat your customers as good as you would treat them. We aim to be attentive and informative. We aim to be friendly, knowledgeable, and as helpful as possible. Even if you only want us to answer calls and take messages, we want your customers to feel as though they have had a very good experience with us.

Providing strong customer service over the phone helps drive business success by boosting loyalty, improving a company’s reputation, and positively impacting value perception. All three go a long way toward driving business forward.
If you would like to know more about Apello and our services, do not hesitate to reach out. We have a variety of services applicable to medical offices, property management companies, and a full variety of service-oriented businesses. From taking messages to help desk support, we are here to contribute to your company’s success.

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Salt Lake City, UT 84119


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